Export market orientation behavior of universities: the British scenario
نویسندگان
چکیده
منابع مشابه
Market Orientation and its Measurement in Universities
Historically, the measurement of market orientation has proved to be difficult, due to the low external validity of the concept. Existing scales exhibit acceptable properties in measuring market orientation in business organizations, but are less accurate in the context of higher education institutions. This paper compares the performance of three scales – the MARKOR scale, the MKTOR scale, and...
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ژورنال
عنوان ژورنال: Journal of Marketing for Higher Education
سال: 2015
ISSN: 0884-1241,1540-7144
DOI: 10.1080/08841241.2015.1031315